The main goal of the client was to outstand the neighbourhood as the competition is arising in order to attract new customers and sustain its current ones. Hence, coming up with a new concept and innovation program became a must! Therefore, Teyoi was assigned to find a balanced formula to enhance the brand as a whole and put an adequate marketing strategy to drive the vision of Float!
What’s astonishing about this specific brand is that it has a story to tell. “Float” relates to an emotional familiar concept which joins a loving family that dedicates their lives to convey their care and emotions through their delicious menu.
The goodwill of Float along with its diversified menu, “give back to the community” mindset and occasional bundles puts it on top of the competition. However, a systematic plan to endorse the marketing strategy of Float is put in place to help the restaurant accommodate the needs of its customers.
Our client is devoted to undergo a drastic and strategic change in order to offer quality food, great service and innovative concept to expand the family of Float.
WHAT ARE THE SOLUTIONS
WE HAVE PROVIDED?
LOGO BRAND UPLIFT
BRAND & MARKETING COLLATERAL
CIM (CORPORATE IDENTITY MANUAL)