TIME TRAVEL may not be here but TEYOI brings MIND TRAVEL closer.
What they wanted:
A full branding of the new clinic for kids whose life is different because of mental health disabilities.
A warm branding that reflected a lifestyle and arty approach to life that would help the kids and their families escape the medicalized environment they were used to for so many years.
Sometimes psychiatrists dare taking their patients in an environment that ease the healing process and it’s exactly the same idea that drove HEART SPARK team to go in such a direction.
A branding that could be easily implemented in other facilities as they are quite dedicated to expand their mind-traveling approach to all of the psychiatric related facilities around the world.
A naturally evolving branding that would be slightly changed over the years.
A warm but regular environment is important to these kids and any change drastically operated could harm them eventually.
What they didn’t want:
A boring and depressing “medical / hospital /clinic” feeling with classical white and blue that may not on the longterm help both the kids and their families at the end.
A branding that they would feel as oppressive and cold.
WHAT ARE THE SOLUTIONS
WE HAVE PROVIDED?
ARTWORK VISUAL ELEMENT
CAFE MENU & COLLATERAL