GATSY HOUSE by HILTON
Tom Ford, CoCo Channel and Valentino…simply GATSY.
What are the remedies of every man and woman?
Confidence, Elegance, Attractiveness and Uniqueness.
For those who are acquainted with literature and novels, those are the criteria of one man named The Great Gatsby. A novel written in the 19’s about a real life character called Mr. Max Gerlach who was known for being one of the greatest icons of the era. Recognized for his captivating charm and his unique personality & style, people would come from all over the town just to be present at his Flamboyant parties. It was said that his invitees barely saw him in any of them. However, they still made it to the parties just to have a sense of how GATSY feels like…and this is what we want for Hilton’s guests.
If we go into the details of the word “GATSY”, we notice that it has all the letters of trendy and influential expressions such as “ ATTRACTIVE”, “SEXY”, “GO-GETTER”, “GUARENTEE” “PRETTY”, “WITTY”, “CLASSY” all those words that evoke a confident, assertive, memorable yet fashionable and exclusive aura.
When pronounced the “G” and the “S” gives the word a strong noticeable sound that echoes in the recipient’s ears. As for the “Y” it balances the astringency of the consonants since this vowel is mostly used in romance languages such as French and Italian. The fact that “Y” is a commonly used makes it easy to incorporate it in slogans as it rhymes with many words. “GATSY” “FANCY” “SASSY” and “TANSY” etc.
The name of Hilton’s Restaurant GATSY reflects the type of guests it targets. Nowadays, with all the awareness about women empowerment and male entrepreneurship, millennials aspire to iconic characters of the past from all industries such as fashion (Elie Saab), cinema (Georges Clooney), Music (Najwa Karam) and sports (David Backham). All who are joint by the characteristics that “GATSY” encompasses”! So Let the GATSY flair gaze in the ambiance of Hilton’s Boutique Hotel.
WHAT HAVE WE PROVIDED?
BRAND NAME CREATION
BRAND LOGO CREATION
BRAND COLLATERAL DEVELOPMENT
RESTAURANT MASTER MENU